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In the realm of cosmetic products, one element often stands out, subtly enhancing the overall user experience—fragrance. Whether it's a luxurious body lotion, a refreshing shampoo, or a hydrating facial cream, the fragrance is a critical factor in determining how we feel about a product. Beyond its aromatic appeal, personal care fragrance serves several important functions, playing a pivotal role in product formulation, user satisfaction, and even brand identity.

Fragrance plays an invisible yet powerful role in our daily lives. Whether it’s the scent of freshly baked bread, blooming flowers, or clean laundry, these aromas influence how we feel, interact, and even remember certain experiences. Among household products, laundry detergent is one of the most significant carriers of fragrance. People often associate clean clothes not only with visual brightness or tactile softness but also with a comforting scent that reinforces the idea of freshness. This is where clean product fragrance becomes a central factor.

In May 2025, a breakthrough test was carried out in REF's laboratories: the RF-302M flavour developed by REF achieved a long-lasting scent for 72 hours in a simulated typical African washing environment (water temperature of 60°C, pH 10.2), a 300% increase in performance compared to traditional prod

In September this year, our company embarked on an exciting journey - attending the Global Cleaning Products Expo in the heart of Dubai. As a leading company specialising in flavours for cleaning products such as washing powders and detergents, we brought our innovative products and passion to showc